CarGurus integration built around a dealer inventory feed

CarGurus does not publish a public dealer listing CRUD API in its developer docs. TraderWay prepares a protected CSV/XML inventory feed URL that can be supplied to CarGurus for scheduled stock ingestion.

CarGurus feed CSV/XML URL Stock data Dealer listings

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Free start

6 months to launch, test and build confidence before the paid plan.

From £39/mo

Simple monthly pricing after the free period, with annual plans that include 2 months free.

Website + DMS

Stock pages, enquiries, invoices and website controls in one workflow.

What matters

Feed URL, not repeat uploads

Protected feed URL

Give CarGurus a token-protected TraderWay feed URL instead of manually exporting stock again and again.

Vehicle field mapping

Map make, model, trim, price, mileage, registration, VIN, images, description and availability.

QA before sharing

See missing fields and image-count issues before a marketplace feed is sent for setup.

Website stays current

The same stock workflow powers dealer website pages and marketplace-ready exports.

How CarGurus setup usually works

The public CarGurus developer documentation does not list a dealer stock management API for creating and editing listings. Their dealer onboarding language points dealers towards connecting an inventory feed, so TraderWay focuses on producing that feed cleanly.

What the dealer gives CarGurus

The dealer or TraderWay team can provide CarGurus with the protected CSV feed URL from the Feeds & Integrations area. CarGurus can then pull stock from that URL according to their onboarding process.

Keep exploring

Related dealer growth pages

CarGurus Inventory Feed Stock Feed for Dealer Websites Auto Trader Integration

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FAQ

Quick answers to common questions.

Does CarGurus have a public dealer listing API? +

CarGurus publishes several developer APIs, but not a public dealer stock CRUD API for creating and editing listings. Dealer inventory setup is handled through feed onboarding.

Do dealers need to download and upload a file every time? +

No. TraderWay exposes a feed URL. The goal is for CarGurus to pull that URL automatically once the feed is registered.

What data is included in the CarGurus feed? +

The feed includes dealer details, stock number, VIN, registration, year, make, model, trim, price, mileage, colour, transmission, fuel, body style, doors, description, photos, vehicle URL and availability.

Can I start free? +

Yes. TraderWay currently offers full Business access free for 6 months before the paid plan starts. Annual billing gives dealers 2 months free after the trial.

Can I keep my existing dealer domain? +

Yes. You can connect your current dealership domain and use TraderWay as your main website.

Is TraderWay built for UK independent dealers? +

Yes. TraderWay is designed around UK stock pages, enquiries, dealer workflows and search behaviour.

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