Privacy Policy

Who we are

TraderWay provides website, stock management, enquiry and dealer management tools for motor dealers. References to "TraderWay", "we", "us" or "our" mean the TraderWay service operator.

For privacy questions, contact us through the details on our Contact page or by emailing Email us .

Information we collect

We may collect and process the following categories of personal information:

• Contact details, such as your name, business name, email address, phone number and message content.
• Account details, such as login credentials, user roles, billing details and support history.
• Dealer website content, such as stock information, business details, uploaded images and page content provided by you.
• Technical data, such as IP address, device information, browser type, pages viewed, log data and cookie preferences.
• Payment and subscription information processed by our billing and payment providers.
• Connected integration data, such as marketplace account identifiers, OAuth tokens, feed settings, listing IDs, sync status, API responses and logs needed to operate connected services.

How we use information

We use personal information to:

• Provide, maintain and secure the TraderWay platform.
• Create and manage dealer accounts, websites, stock listings, enquiries and related services.
• Respond to enquiries, support requests, demo bookings and onboarding questions.
• Send service messages, billing notices and important account updates.
• Improve our website, product, analytics, marketing and customer experience.
• Comply with legal, regulatory, accounting and security obligations.
• Connect to third-party services selected by a dealer, publish or update stock, process webhook notifications and maintain an audit trail of integration activity.

Lawful bases

Where UK data protection law applies, we rely on lawful bases including contract performance, legitimate interests, consent and legal obligation. For example, we process account data to provide the service, use consent for optional marketing cookies where required, and retain certain records to meet accounting or legal duties.

Cookies and analytics

We use essential cookies to make the website and platform work. With your consent, we may also use analytics or marketing tools to understand website performance and improve advertising. You can manage cookies through your browser settings and, where shown, our cookie banner.

Sharing information

We may share information with trusted suppliers where needed to operate TraderWay, including:

• Hosting, infrastructure, email, analytics, payment, security and support providers.
• Marketplace, finance, valuation or data integrations that a dealer chooses to connect.
• Professional advisers, regulators or authorities where required by law or to protect our rights.

We do not sell personal information.

International transfers

Some suppliers may process information outside the UK. Where this happens, we take steps intended to protect the information, such as using appropriate contractual safeguards where required.

How long we keep information

We keep personal information only for as long as reasonably needed for the purposes described in this policy, including providing the service, resolving disputes, maintaining security and meeting legal, tax or accounting duties.

Your rights

Depending on your location and the circumstances, you may have rights to access, correct, delete, restrict or object to our use of your personal information, and to withdraw consent where processing is based on consent.

You also have the right to complain to the UK Information Commissioner's Office at ico.org.uk.

Security

We use technical and organisational measures designed to protect personal information. No internet service can be guaranteed as completely secure, so dealers should also use strong passwords, limit account access and keep their own devices secure.

Changes to this policy

We may update this policy from time to time. The latest version will be posted on this page with the updated date.