Need a car dealer website that works alongside AutoTrader?

AutoTrader can be useful for exposure, but your own dealer website should build trust, capture direct enquiries and give your business long-term search visibility. TraderWay gives dealers a website and DMS workflow that can sit alongside marketplace advertising.

AutoTrader dealer website Own your platform Stock workflow Direct enquiries SEO-ready

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demo.traderway.co.uk

Free start

6 months to launch, test and build confidence before the paid plan.

From £39/mo

Simple monthly pricing after the free period, with annual plans that include 2 months free.

Website + DMS

Stock pages, enquiries, invoices and website controls in one workflow.

What matters

Own the website, keep the marketplace workflow

Your brand, not just a marketplace profile

Give buyers a dealer-owned website with your stock, pages, domain, trust signals and enquiry routes.

AutoTrader-friendly stock workflow

Use TraderWay to keep website stock and marketplace workflows aligned where integrations and feeds are available.

Direct lead capture

Vehicle pages should support calls, forms, finance interest, callbacks and part-exchange enquiries directly from your site.

SEO value over time

Build your own indexable stock pages, landing pages and sitemap instead of sending every buyer journey through a third party.

AutoTrader is not the same as owning your website

Marketplaces help buyers discover vehicles, but they do not give dealers full control over branding, SEO pages, domain authority, content, internal links or the full enquiry journey. A dealer-owned website gives your business a home that can grow alongside paid and marketplace channels.

Where the existing integration page fits

The AutoTrader integration page explains stock workflow and syncing. This page is for dealers searching for an AutoTrader-style dealer website or a website that works alongside AutoTrader while giving the dealer more control.

Keep exploring

Related dealer growth pages

Autotrader Integration Sync Autotrader Stock to Website AutoTrader Website Costs Website for Car Dealers

See how TraderWay fits your dealership

Book a short walkthrough and compare the public website, stock workflow, enquiries, SEO pages and DMS tools against your current setup.

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FAQ

Frequently asked questions

Clear answers about TraderWay websites, DMS tools, pricing, setup and switching provider.

View all FAQs

Does TraderWay replace AutoTrader? +

No. TraderWay is designed to give dealers their own website and DMS workflow. Many dealers may still use AutoTrader for exposure while building direct traffic through their own site.

Is this different from the AutoTrader integration page? +

Yes. The integration page focuses on stock workflow. This page focuses on the dealer website decision: ownership, branding, SEO, enquiries and long-term control.

Can my dealer website show the same stock I advertise elsewhere? +

That is the goal of a connected workflow: keep website stock accurate while reducing duplicate entry across marketplace and website channels.

Can I start free? +

Yes. TraderWay currently offers full Business access free for 6 months before the paid plan starts. Annual billing gives dealers 2 months free after the trial.

Can I keep my existing dealer domain? +

Yes. You can connect your current dealership domain and use TraderWay as your main website.

Is TraderWay built for UK independent dealers? +

Yes. TraderWay is designed around UK stock pages, enquiries, dealer workflows and search behaviour.

Still deciding?

Start free for 6 months, or book a demo and compare TraderWay against your current website or DMS provider.

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