The real comparison
Auto Trader and a dealer website do different jobs. Auto Trader helps with exposure. Your website should turn interest into trust, capture direct enquiries and create search visibility that belongs to the dealership.
Auto Trader Website Costs
Autotrader & Stock Workflow
Compare marketplace spend with the value of your own dealer website
Dealers should compare marketplace advertising cost against the long-term value of a website they own: direct traffic, SEO pages, brand trust, enquiries, stock pages and DMS workflow.
Marketplace cost
Owned website
SEO traffic
Direct leads
demo.traderway.co.uk
Free start
6 months to launch, test and build confidence before the paid plan.
From £39/mo
Simple monthly pricing after the free period, with annual plans that include 2 months free.
Website + DMS
Stock pages, enquiries, invoices and website controls in one workflow.
What matters
Do not rent every enquiry forever
Dealers should compare marketplace advertising cost against the long-term value of a website they own: direct traffic, SEO pages, brand trust, enquiries, stock pages and DMS workflow.
Cost per enquiry
Marketplace spend should be measured against real enquiries, not only impressions or listing views.
Long-term SEO value
Your own pages can build organic visibility over time instead of disappearing when ad spend changes.
Brand control
A dealer website lets the dealership own the presentation, trust signals and enquiry route.
TraderWay pricing
TraderWay gives independent dealers a low-cost website and DMS path after the free start period.
How TraderWay helps reduce dependency
TraderWay gives dealers SEO-ready stock pages, content pages, enquiries, custom domains and admin tools so direct website traffic can grow alongside marketplace advertising.
Keep exploring
Related dealer growth pages
See how TraderWay fits your dealership
Book a short walkthrough and compare the public website, stock workflow, enquiries, SEO pages and DMS tools against your current setup.
FAQ
Quick answers to common questions.
Should dealers stop using Auto Trader? +
Not necessarily. The stronger strategy is often Auto Trader plus a better owned website, rather than depending on one channel.
Can a dealer website reduce advertising dependency? +
Yes, over time. SEO, direct traffic, make pages, stock pages and helpful content can all reduce reliance on paid marketplace visibility.
Can I start free? +
Yes. TraderWay currently offers full Business access free for 6 months before the paid plan starts. Annual billing gives dealers 2 months free after the trial.
Can I keep my existing dealer domain? +
Yes. You can connect your current dealership domain and use TraderWay as your main website.
Is TraderWay built for UK independent dealers? +
Yes. TraderWay is designed around UK stock pages, enquiries, dealer workflows and search behaviour.
Ready to launch your dealer site?
Start free and publish your first site today.