What dealer analytics should show
A useful dealer dashboard should show more than total visits. Dealers need to know which cars are being viewed, which pages are converting, where traffic is coming from and which leads need follow-up.
Dealer Insights
Understand which stock and pages are generating buyer interest
TraderWay gives dealers a clearer view of website activity, enquiries and stock performance so decisions are based on real buyer behaviour, not guesswork.
Vehicle views
Top pages
Enquiry tracking
Referral sources
demo.traderway.co.uk
What matters
Analytics for dealers
TraderWay gives dealers a clearer view of website activity, enquiries and stock performance so decisions are based on real buyer behaviour, not guesswork.
Popular stock
See which vehicles attract the most attention so pricing, photos and descriptions can be improved.
Lead visibility
Track finance, part-exchange, callback and vehicle enquiries from one dealer admin area.
Traffic sources
Understand whether buyers are coming from Google, direct visits, social links or other referrers.
Page performance
Spot which stock, landing pages and content pages are helping buyers move towards enquiry.
Built around sales workflow
Insights are most useful when they sit next to stock and enquiries. TraderWay keeps website performance connected to the day-to-day jobs of managing vehicles, leads and invoices.
See how TraderWay fits your dealership
Book a short walkthrough and compare the public website, stock workflow, enquiries, SEO pages and DMS tools against your current setup.
FAQ
Frequently asked questions
Clear answers about TraderWay websites, DMS tools, pricing, setup and switching provider.
View all FAQsDoes TraderWay replace Google Analytics? +
TraderWay can show dealer-friendly insights, while Google Analytics can still be used for deeper marketing reporting when enabled.
Can I see which vehicles get the most interest? +
That is the goal of the insights workflow: make popular stock, buyer actions and enquiry performance easier to see.
Can I start free? +
Yes. TraderWay currently offers full Business access free for 6 months before the paid plan starts. Annual billing gives dealers 2 months free after the trial.
Can I keep my existing dealer domain? +
Yes. You can connect your current dealership domain and use TraderWay as your main website.
Is TraderWay built for UK independent dealers? +
Yes. TraderWay is designed around UK stock pages, enquiries, dealer workflows and search behaviour.
Still deciding?
Start free for 6 months, or book a demo and compare TraderWay against your current website or DMS provider.