The hidden costs dealers miss
Ask whether stock updates, page changes, SEO basics, image handling, support, forms, hosting and domain setup are included. A dealer website that needs paid help for routine edits can become frustrating quickly.
Website Cost Guide
Car Dealer Websites UK
What should a car dealer website cost in the UK?
Independent dealers should compare the full yearly cost of a website: setup, monthly fees, annual discounts, domain support, stock tools, SEO pages, enquiry capture, support and whether DMS features are included.
Setup fees
Monthly cost
SEO value
DMS included
demo.traderway.co.uk
Free start
6 months to launch, test and build confidence before the paid plan.
From £39/mo
Simple monthly pricing after the free period, with annual plans that include 2 months free.
Website + DMS
Stock pages, enquiries, invoices and website controls in one workflow.
What matters
Clear pricing beats surprise add-ons
Independent dealers should compare the full yearly cost of a website: setup, monthly fees, annual discounts, domain support, stock tools, SEO pages, enquiry capture, support and whether DMS features are included.
Compare yearly cost
A low setup fee can still become expensive if monthly costs, add-ons or long contracts stack up.
Check what is included
Stock pages, vehicle detail pages, enquiries, sitemap, SSL and domain support should not be treated as luxuries.
Look beyond design
A homepage design matters, but the daily workflow and lead capture decide whether the site pays for itself.
TraderWay pricing
TraderWay is positioned as an affordable website and DMS for independent dealers, with monthly pricing and annual plans that include 2 months free after the free start period.
How to judge value
Value is not just the lowest price. A better site should help buyers find stock, trust the dealer and submit enquiries while saving the dealer admin time.
What comes as standard
Every TraderWay plan starts with a public website, live stock pages, vehicle detail pages and enquiry capture. Growth and Business add marketplace feeds, Xero sync, reviews, reservations, team roles and an activity log, so the platform grows with the dealership instead of needing separate tools bolted on.
Switching without disruption
Moving provider does not have to mean downtime. TraderWay can help plan the domain move, import existing stock and get key pages live before the old site is switched off, with full Business access free for the first 6 months to test everything first.
Keep exploring
Related dealer growth pages
See how TraderWay fits your dealership
Book a short walkthrough and compare the public website, stock workflow, enquiries, SEO pages and DMS tools against your current setup.
FAQ
Frequently asked questions
Clear answers about TraderWay websites, DMS tools, pricing, setup and switching provider.
View all FAQsHow much should a car dealer website cost? +
Costs vary, but dealers should compare setup, monthly fees, contract terms, hosting, domain support, SEO pages, stock tools and enquiry management together.
Is a cheap dealer website worth it? +
It can be if it includes the essentials: fast pages, stock management, enquiry forms, clean URLs, sitemap output and reliable support.
Can I start free? +
Yes. TraderWay currently offers full Business access free for 6 months before the paid plan starts. Annual billing gives dealers 2 months free after the trial.
Can I keep my existing dealer domain? +
Yes. You can connect your current dealership domain and use TraderWay as your main website.
Is TraderWay built for UK independent dealers? +
Yes. TraderWay is designed around UK stock pages, enquiries, dealer workflows and search behaviour.
Still deciding?
Start free for 6 months, or book a demo and compare TraderWay against your current website or DMS provider.