Why a feed URL is better than a manual file
A manually downloaded CSV can go stale quickly. A feed URL lets the marketplace pull the latest eligible stock without the dealer repeatedly exporting and uploading files.
Inventory Feed
Auto Trader & Stock Workflow
A CarGurus-ready inventory feed from your TraderWay stock
TraderWay turns live dealer stock into a CarGurus-ready feed profile with mapped vehicle fields, image URLs and a protected public feed URL.
Inventory feed
Photo URLs
Vehicle URL
Feed QA
demo.traderway.co.uk
Free start
6 months to launch, test and build confidence before the paid plan.
From £39/mo
Simple monthly pricing after the free period, with annual plans that include 2 months free.
Website + DMS
Stock pages, enquiries, invoices and website controls in one workflow.
What matters
One feed URL for current stock
TraderWay turns live dealer stock into a CarGurus-ready feed profile with mapped vehicle fields, image URLs and a protected public feed URL.
CSV and XML exports
Use the CarGurus-ready CSV URL as the primary feed and keep XML available for partner requirements.
Image checks
Review vehicles with too few images before sharing stock with a marketplace.
Listing data coverage
Include key fields such as registration, VIN, price, mileage, trim, body style and availability.
Token protection
The public feed URL uses the dealer feed token so it can be rotated if needed.
How TraderWay validates stock
The CarGurus feed profile checks important required fields and image counts so the dealer can fix obvious data gaps before the feed is used.
Keep exploring
Related dealer growth pages
See how TraderWay fits your dealership
Book a short walkthrough and compare the public website, stock workflow, enquiries, SEO pages and DMS tools against your current setup.
FAQ
Quick answers to common questions.
Where do I find the CarGurus feed URL? +
In TraderWay admin, open Settings, then Feeds & Integrations, then the CarGurus-ready feed card. The CSV feed URL can be copied from there.
Can the feed token be changed? +
Yes. Dealer feed tokens can be rotated, which invalidates old feed URLs and creates fresh protected feed links.
Does the feed include sold vehicles? +
The public feed uses live public-visible stock, typically on-forecourt and reserved vehicles, rather than archived stock.
Can I start free? +
Yes. TraderWay currently offers full Business access free for 6 months before the paid plan starts. Annual billing gives dealers 2 months free after the trial.
Can I keep my existing dealer domain? +
Yes. You can connect your current dealership domain and use TraderWay as your main website.
Is TraderWay built for UK independent dealers? +
Yes. TraderWay is designed around UK stock pages, enquiries, dealer workflows and search behaviour.
Ready to launch your dealer site?
Start free and publish your first site today.