For many dealers, the practical way to send stock to CarGurus is through an inventory feed rather than repeated manual uploads. A feed gives CarGurus a URL it can pull from, so stock data stays closer to the website workflow.
What goes into a CarGurus-ready feed?
A useful dealer inventory feed should include dealership details, stock number, VIN, registration, year, make, model, trim, price, mileage, colour, transmission, fuel type, body style, description, image URLs, vehicle page URL and availability.
Why a feed URL is better than a downloaded file
A downloaded CSV becomes stale as soon as prices, mileage, images or availability change. A protected feed URL lets the marketplace pull current stock from the dealer platform after onboarding.
How TraderWay handles it
TraderWay includes a CarGurus-ready feed profile in the Feeds & Integrations area. Dealers can copy the protected CSV feed URL and send it to their CarGurus contact during setup.
Check the feed before sharing
Before sending a feed to any marketplace, dealers should review missing fields and vehicles with too few images. Better stock data usually means fewer rejected or incomplete listings.
You can also read the CarGurus inventory feed page or compare broader stock feed workflows for dealer websites.