Why a platform beats a brochure site
A brochure site can describe the dealership, but a dealer website platform has to manage live stock, changing prices, images, vehicle status, enquiries, domains, SEO pages and sales admin.
Dealer Website Platform
Commercial Dealer Website SEO
A dealer website platform built around stock, leads and admin
TraderWay gives independent dealers a website platform that connects public stock pages, vehicle enquiries, website content, SEO foundations and practical DMS tools in one place. You can start with full Business access free for 6 months.
Free for 6 months
Dealer website platform
Stock pages
DMS workflow
SEO-ready
demo.traderway.co.uk
Free start
6 months to launch, test and build confidence before the paid plan.
From £39/mo
Simple monthly pricing after the free period, with annual plans that include 2 months free.
Website + DMS
Stock pages, enquiries, invoices and website controls in one workflow.
What matters
Your website should be the working centre of the dealership
TraderWay gives independent dealers a website platform that connects public stock pages, vehicle enquiries, website content, SEO foundations and practical DMS tools in one place. You can start with full Business access free for 6 months.
Website and stock together
Add and update vehicles in the admin area, then publish clean buyer-facing stock and vehicle pages.
Enquiry-first pages
Vehicle pages are structured around calls, forms, finance interest, part-exchange routes and callbacks.
SEO foundations
Clean URLs, metadata, sitemap output and useful landing pages help the site build visibility over time.
Lower admin load
The platform is designed for small dealer teams that need a practical workflow, not a bloated CMS.
Where TraderWay is strongest
TraderWay is built for independent UK dealers who want their website to generate enquiries while the admin area helps staff manage stock, leads and invoices without switching between disconnected tools.
What comes as standard
Every TraderWay plan starts with a public website, live stock pages, vehicle detail pages and enquiry capture. Growth and Business add marketplace feeds, Xero sync, reviews, reservations, team roles and an activity log, so the platform grows with the dealership instead of needing separate tools bolted on.
Switching without disruption
Moving provider does not have to mean downtime. TraderWay can help plan the domain move, import existing stock and get key pages live before the old site is switched off, with full Business access free for the first 6 months to test everything first.
Keep exploring
Related dealer growth pages
See how TraderWay fits your dealership
Book a short walkthrough and compare the public website, stock workflow, enquiries, SEO pages and DMS tools against your current setup.
FAQ
Frequently asked questions
Clear answers about TraderWay websites, DMS tools, pricing, setup and switching provider.
View all FAQsWhat is a dealer website platform? +
It is software for publishing and managing a dealership website, including stock pages, vehicle detail pages, enquiry forms, SEO settings and often DMS tools.
Is TraderWay only a website builder? +
No. TraderWay combines a car dealer website with stock management, enquiries, invoices, integrations and other dealer management tools.
Can I start free? +
Yes. TraderWay currently offers full Business access free for 6 months before the paid plan starts. Annual billing gives dealers 2 months free after the trial.
Can I keep my existing dealer domain? +
Yes. You can connect your current dealership domain and use TraderWay as your main website.
Is TraderWay built for UK independent dealers? +
Yes. TraderWay is designed around UK stock pages, enquiries, dealer workflows and search behaviour.
Still deciding?
Start free for 6 months, or book a demo and compare TraderWay against your current website or DMS provider.