The feature test dealers should use
Ask whether each feature helps a buyer find a vehicle, trust the dealership or make an enquiry. If it does not support one of those jobs, it may be clutter rather than value.
Website Features
Commercial Dealer Website SEO
Must-have car dealer website features for modern UK dealers
The strongest dealer websites focus on the features buyers and staff use every day: fast stock browsing, strong vehicle pages, clear enquiry routes, finance prompts, SEO structure and easy stock management.
Stock search
Vehicle pages
Finance CTAs
SEO controls
demo.traderway.co.uk
Free start
6 months to launch, test and build confidence before the paid plan.
From £39/mo
Simple monthly pricing after the free period, with annual plans that include 2 months free.
Website + DMS
Stock pages, enquiries, invoices and website controls in one workflow.
What matters
Features should support enquiries, not just fill a list
The strongest dealer websites focus on the features buyers and staff use every day: fast stock browsing, strong vehicle pages, clear enquiry routes, finance prompts, SEO structure and easy stock management.
Stock search and filters
Buyers need to filter quickly by make, model, price, mileage, fuel, gearbox, body type and monthly budget.
Vehicle detail pages
VDPs should show photos, price, mileage, spec, finance prompts, trust signals and obvious contact routes.
Lead capture
Forms, calls, callbacks, finance interest and part-exchange routes should be visible on mobile.
SEO and admin control
Clean URLs, metadata, sitemap output, custom pages and stock editing should be included.
How TraderWay packages the essentials
TraderWay focuses on stock pages, vehicle pages, enquiries, custom domains, marketplace workflow, invoices and SEO foundations so dealers get the practical features without unnecessary complexity.
What comes as standard
Every TraderWay plan starts with a public website, live stock pages, vehicle detail pages and enquiry capture. Growth and Business add marketplace feeds, Xero sync, reviews, reservations, team roles and an activity log, so the platform grows with the dealership instead of needing separate tools bolted on.
Switching without disruption
Moving provider does not have to mean downtime. TraderWay can help plan the domain move, import existing stock and get key pages live before the old site is switched off, with full Business access free for the first 6 months to test everything first.
Keep exploring
Related dealer growth pages
See how TraderWay fits your dealership
Book a short walkthrough and compare the public website, stock workflow, enquiries, SEO pages and DMS tools against your current setup.
FAQ
Frequently asked questions
Clear answers about TraderWay websites, DMS tools, pricing, setup and switching provider.
View all FAQsWhat features should a car dealer website have? +
At minimum: live stock pages, vehicle detail pages, enquiry forms, click-to-call, finance prompts, part-exchange routes, SEO controls, sitemap output, custom domain support and simple stock admin.
Do all features improve enquiries? +
No. The best features reduce friction for buyers or save admin time for staff. Decorative extras rarely matter if stock and enquiry pages are weak.
Can I start free? +
Yes. TraderWay currently offers full Business access free for 6 months before the paid plan starts. Annual billing gives dealers 2 months free after the trial.
Can I keep my existing dealer domain? +
Yes. You can connect your current dealership domain and use TraderWay as your main website.
Is TraderWay built for UK independent dealers? +
Yes. TraderWay is designed around UK stock pages, enquiries, dealer workflows and search behaviour.
Still deciding?
Start free for 6 months, or book a demo and compare TraderWay against your current website or DMS provider.