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Car dealer website guide
23 Jun 2026

Showroom, Prep Site or Storage Yard: How Dealers Should Label Locations

Dealer locations are not always showrooms. The website and DMS should distinguish showrooms, prep sites and storage yards.

Not every dealership location has the same purpose. A dealer might have a customer-facing showroom, a prep unit, a storage yard and an appointment-only handover point.

Why labels matter

If every location is shown as a branch, buyers may assume they can visit any site without booking. Clear labels reduce confusion and help staff explain the process.

Common location types

  • Main showroom.
  • Sales branch.
  • Vehicle preparation site.
  • Storage yard.
  • Appointment-only viewing point.
  • Handover location.

Internal vs public location data

Some locations should be visible to buyers. Others may only need to be internal. A good dealer platform should support both.

TraderWay location workflow

TraderWay helps dealers organise stock by site while giving control over how location information appears publicly. That flexibility is useful for real dealership operations.

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