When a buyer enquires about a vehicle, staff need context. For multi-site dealers, that context includes the vehicle location as well as the buyer details.
Why context is important
A buyer may ask whether a car is available to view today. If the vehicle is at another branch or prep site, the response needs to be accurate.
What enquiries should show
- Vehicle details.
- Vehicle location.
- Buyer contact details.
- Source page or enquiry type.
- Follow-up status.
Faster replies improve trust
Clear internal context helps staff respond faster and with more confidence. Buyers notice when a dealership knows exactly what they asked about.
TraderWay and branch enquiries
TraderWay connects website enquiries to stock records, helping dealers keep vehicle and site context closer to the sales workflow.