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Car dealer website guide
28 Jun 2026

Multi-Site Dealer Website Migration: What to Protect When Switching

Multi-site dealer website migrations need careful planning around domains, branch pages, stock URLs, feeds and SEO.

Switching website provider is more sensitive when a dealer has multiple locations. There are more pages, more stock paths and more branch details to protect.

What to audit before switching

  • Existing branch URLs.
  • Stock and vehicle URLs.
  • Domain and DNS records.
  • Feed URLs.
  • Location content.
  • Contact forms and email routing.

Protect SEO signals

Important branch and stock pages should either keep their URLs or redirect cleanly. A fresh sitemap should be submitted after launch.

Check feeds before going live

If marketplaces or partners use feed URLs, make sure the new feed is ready before the old one is switched off.

TraderWay switching workflow

TraderWay helps dealers move website, stock and DMS workflow into one platform, with branch-aware structure for dealers that operate across more than one site.

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