AutoTrader is important for many UK dealers, but multi-location businesses need to think carefully about how marketplace stock and website stock connect.
The key questions
- Which branch owns the stock?
- Does each site need its own advertiser setup?
- Should feeds be separated by branch?
- Where should buyers be sent after seeing the advert?
- How are sold and reserved vehicles handled?
Do not let marketplace workflow replace your website
AutoTrader can generate exposure, but the dealer website should still provide brand trust, direct enquiries, branch context and long-term SEO value.
Why site assignment helps
When vehicles are assigned to the right site, stock pages, feeds and internal workflow are easier to understand.
TraderWay and AutoTrader workflow
TraderWay supports dealer website stock, site assignment and AutoTrader-related workflows so dealers can keep marketplace exposure and owned website control working together.