Car dealer website packages can be difficult to compare because providers bundle features in different ways. One package might focus on design, another on stock feeds, another on DMS tools or support.
The safest approach is to compare the jobs your dealership needs to complete, not just the names of the packages.
Website essentials
- Mobile-friendly homepage and stock pages.
- Vehicle detail pages with galleries and specifications.
- Clear enquiry buttons and contact routes.
- Custom domain support.
- SEO metadata, clean URLs and sitemap output.
Operational features
- Stock management and image uploads.
- Customer and enquiry workflow.
- Vehicle invoices and payments.
- Reports and activity visibility.
- Team access and permissions.
- Accounting workflow such as Xero sync.
Marketing features
- Finance journeys.
- Part-exchange forms.
- AI vehicle descriptions.
- Stock update subscribers.
- Multi-location support.
- Review and trust signals.
How TraderWay packages value
TraderWay starts dealers with full Business access free for 6 months, so they can try the full platform rather than guessing which features they might need. After the free period, dealers can choose the plan that fits their workflow.
That approach makes TraderWay very strong on value. Instead of paying upfront for a website and then discovering you need separate DMS tools, dealers can test website, stock, enquiries, invoices, Xero sync and reporting together.
Questions to ask before choosing
Ask whether setup is included, whether there is a long contract, what happens to your data if you leave and which features cost extra. The best package is the one that supports your dealership without hiding the real cost.