What is TraderWay?
TraderWay is a UK car dealer website and DMS platform for independent dealers. It combines stock pages, vehicle detail pages, enquiries, invoices, Xero sync, domains, marketplace integrations and reporting in one admin workflow.
Car dealer websites · UK independent dealers
Car dealer websites,
stock and DMS
built for UK dealers.
TraderWay gives UK independent dealers a fast, SEO-ready website with stock pages, enquiry capture, vehicle invoices and built-in dealer management.
Free for 6 months · then from £39/month · cancel anytime
Stock integrations
AutoTrader
·
eBay Motors
·
CarGurus
·
Motors.co.uk
·
Cazoo
demo.traderway.co.uk
Stock pages
Enquiry forms
SEO structure
Vehicle invoices
Car dealer websites UK — built to generate direct enquiries
If you are comparing car dealer website providers, TraderWay gives you a modern alternative: a premium website, simple stock management, enquiry capture, vehicle invoices and SEO-ready pages without the high monthly costs or unnecessary complexity.
Learn more about
car dealer website providers
,
dealer management systems
and
getting more leads without ads.
Free to start
Full Business access free for 6 months, then simple plans from £39/month.
Explore the free plan →Product demo
See how TraderWay helps dealers get set up quickly
Watch a quick walkthrough of the dealer admin, including how stock is added and how the website starts coming together.
New AI add-on
AI Agent for dealer follow-up and daily opportunities
TraderWay AI Agent looks across leads, stock, subscribers, invoices and customer activity, then shows what needs attention and prepares customer messages as drafts.
Free during the trial when enabled, then £29/month.
Quiet lead win-back
Find open leads that have gone cold and prepare a polite follow-up.
Ask the assistant
Ask about last invoices, unpaid sales, stock, reservations and daily focus.
Stock match drafts
Suggest fresh or relevant vehicles to warm buyers and subscribers.
Draft approval
Review, edit and approve messages before anything goes to a customer.
Example assistant questions
What is the last invoice I created?
Show me open leads that have gone quiet.
Which vehicles should I promote this week?
Quick answers
Clear answers for dealers comparing website and DMS platforms
Short answers to the questions dealers usually ask before switching website or DMS provider.
Who is TraderWay best for?
TraderWay is built for independent car dealers, used car dealers, van dealers, prestige dealers and small dealer groups that want a modern website plus practical stock and sales tools.
What does the free plan include?
The Free plan gives dealers full Business access for 6 months, including the website, stock tools, enquiries, invoices, Xero sync, integrations, vehicle cost tracking and reports.
Which plan includes Autotrader, eBay Motors, CarGurus, Cazoo feeds and finance integration?
Growth and Business include Autotrader sync, eBay Motors publishing, CarGurus-ready inventory feeds, Cazoo / Motors.co.uk feeds and vehicle finance integration. Business adds Xero sync, DMS contacts, vehicle cost tracking and margin reporting.
Why dealers switch
Stop overpaying for a website that doesn't generate leads.
Many dealers pay for websites that look okay but are slow, hard to update and weak at converting buyers. TraderWay focuses on what matters: stock, enquiries, SEO and simple admin.
Lower monthly cost
Compared to many traditional dealer website providers.
More direct enquiries
From fast stock pages and clear calls-to-action.
Less admin
Stock, enquiries, invoices and Xero sync managed in one place.
For independent dealers
Built for used car dealers, performance dealers, van dealers and small dealer groups.
Fast vehicle pages
Vehicle detail pages load quickly and push buyers towards enquiry.
DMS tools included
Manage stock, track enquiries, create invoices and sync to Xero on Business.
SEO from day one
Clean URLs, metadata, sitemap structure and local SEO pages built in.
Features
Everything a modern dealer website and DMS needs
TraderWay combines your public dealer website with the admin tools to manage stock, enquiries and vehicle sales — all in one place.
Car dealer website
A fast, mobile-first dealer website built to showcase stock and generate enquiries.
Stock management
Add, edit and manage vehicles from one simple admin area.
Vehicle detail pages
Clean vehicle pages with photos, spec, pricing and clear enquiry buttons.
Built-in enquiries
Capture leads for viewings, finance, part-exchange and callbacks.
Vehicle invoices
Create professional vehicle invoices, record payments and sync authorised sales to Xero on Business.
Xero accounting sync
Send stock invoices and recorded payments into Xero with account and VAT settings your accountant can review.
SEO-ready structure
Clean URLs, sitemap, metadata and pages built for local dealer searches.
AI vehicle descriptions
Generate professional 3-paragraph vehicle descriptions from stock data with one click, powered by ChatGPT.
AI Agent + Assistant
Spot quiet leads, aged stock and daily opportunities, then ask questions or prepare draft-first follow-up.
Dealer Management System UK
More than a website — manage stock, enquiries, invoices and Xero sync.
TraderWay includes practical dealer management software features built around how independent dealers work. Add vehicles, manage your live stock, receive enquiries, create invoices and send authorised sales into Xero from your admin area.
Create vehicle invoices
Generate professional invoices for sold vehicles.
Sync to Xero
Send authorised invoices and payments to accounts.
DMS workflow
1
Add or sync vehicle stock
Upload cars manually or keep listings aligned with marketplace data.
2
Capture website enquiries
Leads arrive from vehicle pages, finance, part-exchange and callbacks.
3
Sync invoices to Xero
Create customer-ready invoices, record payments and send authorised sales to accounts.
Marketplace sync
Keep website stock updated without double entry.
If you already manage stock elsewhere, TraderWay can help keep your website aligned so vehicles, pricing and sold status stay up to date automatically.
See all integrations →Less manual work
Avoid updating the same vehicle in multiple places.
Fewer stock mistakes
Reduce mismatched pricing, spec and sold vehicle issues.
Live sold status
Mark a vehicle sold and your website updates straight away.
Multiple feeds
AutoTrader, eBay, CarGurus, Motors.co.uk and Cazoo supported.
Simple pricing for dealer websites, stock and DMS tools
Start with full Business access free for 6 months. After that, choose the plan that fits how your dealership sells.
Annual plans include 2 months free.
6 month trial
Free
Full Business access while you launch, test the workflow and get your dealership live.
£0
for 6 months
No card needed to start
Use full Business access during the free period.
Includes every Business feature during the free period.
- • Full Business access
- • Dealer website + connected domain
- • Stock, enquiries, invoices and DMS tools
- • Custom hero slides, brochures, logo loader and QR photo uploads
- • Autotrader, eBay Motors, CarGurus, Cazoo feeds and finance integration
- • Vehicle cost tracking and reports
- • Xero invoice and payment sync
Website essentials
Launch
For dealers who need a professional website with stock, enquiries and domain connection.
£39
/ month
£390 / year
Save £78 with annual billing — 2 months free.
A clean dealer website without the heavier DMS and marketplace workflows.
- • Dealer website and subdomain
- • Connect your own domain
- • Stock pages and vehicle detail pages
- • Enquiry forms and basic website pages
- • Basic SEO and branding controls
- • Custom hero slides, homepage logo loader and vehicle e-brochures
- • Mobile QR image upload for faster vehicle photos
Most popular
Marketing + integrations
Growth
For dealers who want more enquiries, faster advertising and stronger integrations.
£59
/ month
£590 / year
Save £118 with annual billing — 2 months free.
Everything in Launch, plus marketplace, finance, AI, social and invoicing tools.
- • Autotrader sync
- • eBay Motors publishing
- • CarGurus and Motors.co.uk-ready inventory feeds
- • Vehicle finance integration
- • Domain purchase and mailbox setup
- • Enhanced SEO
- • AI descriptions and limited social posts
- • Calendar, stock update subscribers and multi-site locations
Full DMS
Business
For dealers who want full operational control across contacts, costs, margins, Xero sync and reports.
£79
/ month
£790 / year
Save £158 with annual billing — 2 months free.
Everything in Growth, plus the deeper DMS workflows for running the business.
- • DMS - reports, invoices and customers
- • Xero invoice and payment sync
- • Vehicle cost tracking
- • Margin and profit reports
- • Advanced dealer insights and activity log
- • Role-based team access and priority onboarding
Compare TraderWay plans
Annual billing gives you 2 months free
Feature
Free
Launch
Growth
Business
Monthly price
£0 for 6 months
£39 / month
£59 / month
£79 / month
Annual price
£0 for 6 months
£390 / year
£590 / year
£790 / year
Annual saving
Full trial
£78 saved
£118 saved
£158 saved
Access
Full Business access
Website essentials
Marketing + integrations
Full DMS
Dealer website
Yes
Yes
Yes
Yes
Dealer subdomain
Yes
Yes
Yes
Yes
Connect your own domain
Yes
Yes
Yes
Yes
Stock pages + vehicle pages
Yes
Yes
Yes
Yes
Enquiry forms
Yes
Yes
Yes
Yes
Basic website pages
Yes
Yes
Yes
Yes
Finance/contact/sell pages
Yes
Basic
Yes
Yes
Custom hero slides
Yes
Yes
Yes
Yes
Homepage logo loader
Yes
Yes
Yes
Yes
Vehicle e-brochures
Yes
Yes
Yes
Yes
Mobile QR image upload
Yes
Yes
Yes
Yes
Partner logos + local landmarks
Yes
Yes
Yes
Yes
Multi-site locations
Yes
No
Yes
Yes
New vehicle subscriber emails
Yes
No
Yes
Yes
Dealer calendar
Yes
No
Yes
Yes
Basic SEO
Yes
Yes
Yes
Yes
Enhanced SEO
Yes
No
Yes
Yes
Custom themes/branding
Yes
Basic
Yes
Yes
Google Analytics/tracking
Yes
No
Yes
Yes
Testimonials/reviews
Yes
Basic
Yes
Yes
Autotrader sync
Yes
No
Yes
Yes
eBay Motors publishing
Yes
No
Yes
Yes
CarGurus-ready inventory feed
Yes
No
Yes
Yes
Vehicle finance integration
Yes
No
Yes
Yes
Domain purchase support
Yes
No
Yes
Yes
Mailbox setup
Yes
No
Yes
Yes
AI vehicle descriptions
Yes
No
Yes
Yes
Social profiles/posts
Yes
No
Limited
Yes
Invoices
Yes
No
No
Yes
Deposits/payments
Yes
No
No
Yes
Xero invoice sync
Yes
No
No
Yes
Xero payment sync
Yes
No
No
Yes
DMS contacts
Yes
No
No
Yes
Vehicle cost tracking
Yes
No
No
Yes
Margin/profit reports
Yes
No
No
Yes
Dealer insights dashboard
Advanced
Basic
Yes
Advanced
Activity log
Yes
No
No
Yes
Users and roles
More/team
1
3
Role-based team
Support
Priority + onboarding
Standard
Priority
Priority + onboarding
FAQ
Questions dealers ask before starting
A few quick answers about the free 6 month start, pricing, switching provider and day-to-day dealer workflow.
View all FAQsIs TraderWay a car dealer website platform? +
Yes. TraderWay is built for UK independent dealers who need a modern website with stock pages, enquiries and dealer management tools.
Does TraderWay include a dealer management system? +
Yes. TraderWay includes DMS features such as stock management, enquiry handling, vehicle invoicing and Xero sync on Business.
Can I use my own domain? +
Yes. You can connect your own domain and use TraderWay as your main dealership website.
Can I create invoices for vehicle sales? +
Yes. You can create vehicle invoices directly inside the admin section and sync authorised invoices to Xero on Business.
Is TraderWay suitable for independent dealers? +
Yes. TraderWay is designed for independent car dealers, used car dealers and small dealer groups.
How much does TraderWay cost? +
TraderWay is free for 6 months with full Business access. After that, monthly plans are Launch at £39/month, Growth at £59/month and Business at £79/month. Annual plans are £390/year, £590/year and £790/year, which gives dealers 2 months free.
Still deciding?
Start free for 6 months, or book a demo and compare TraderWay against your current website or DMS provider.
Dealer guides
Learn about dealer websites, DMS and getting more enquiries
Practical guides for UK dealers comparing website providers, DMS platforms and ways to improve direct leads.
View all guides →
Using AI to Understand Invoices, Reservations, Valuations and Daily Dealer Priorities
→
AI Draft Approval and Safety Controls for Dealer Customer Messages
→
AI Stock Match Emails and Aged Stock Promotion for Dealers
→
Commercial Vehicle Website Features Dealers Should Ask For in 2026
→
Quiet Lead Win-Back: How AI Can Help Dealers Recover Missed Enquiries
→
Ready to start?
Launch a better car dealer website — free for 6 months.
Full Business access free. No credit card needed. Get your website, stock pages, enquiries, DMS, invoicing and Xero sync live from day one.