Not every buyer finds the right vehicle on the first visit. Stock update subscribers give those buyers a reason to stay connected with the dealership.
Why subscriber emails are useful
A buyer may be waiting for a specific make, model, budget or body style. If they leave without subscribing, that interest is easy to lose. A stock update sign-up turns that visit into an owned audience.
What dealers should send
Stock update emails should focus on newly added vehicles and clear links back to the website. They should be useful, not noisy, and make it easy for the buyer to enquire quickly.
TraderWay stock subscribers
TraderWay supports stock update subscribers so dealers can capture interest and send new vehicle updates from the platform workflow.
Plan availability
Stock update subscriber emails are included from Growth upwards because they sit alongside marketing, integrations and lead generation.